Search engine optimisation and search engines
Marketing can save you a lot and advertising costs
With search engine optimization (SEO), you make your content interesting for answering search queries.
Informative and easy-to-read pages are gladly displayed by the search engines of the Internet especially near the top of the search results list (SERP results). How relevant a web page is for the result of a search query is determined by the title, the description, the structure of the headings (chapters) and the texts themselves. Bullet points, links with the anchor texts, image captions and alt texts also influence the relevance of your website for the search engines.
Special importance is given to external links, which seem particularly relevant if they come from a website with a high search engine rank.
As a general rule: information quality comes before appearance. But who doesn’t want to impress with a stylish appearance?
That is why we make sure that existing styles are maintained, but at the same time the visibility of the content for search engines is increased in order to achieve a better result in the rankings.
Content Engineering
Content on websites can be optimised by many means. This requires knowledge of how content must be prepared in order to become competitive online. Informative and readable pages are readily displayed by the internet’s search engines, especially near the top of the search engine results list (SERP results).
Search Engine Optimization
How relevant a web page is for the result of a search query is determined by the title, the description, the structure of the headings (chapters) and the texts themselves. Bullet points, links with the anchor texts, image captions and alt texts also influence the relevance of your website for the search engines.