Search engine optimization is what makes your website stand out for search engines like Google and co.
Informative and well readable sites are those that search engines show at the top of their results. How relevant a website is for a search request is decided based on titles, descriptions, the structure of headlines (chapters) and the texts themselves. Even bullet points, links with anchor texts, picture captions and alt-texts influence the relevance your website has to search engines.
External Links are of particular importance, especially if they are linked from another website with very high search engine ranking, being aware and working with the benefit of these links can make all the difference eventhough it may seem like only a small part.
Information quality and the structure thereof often comes at the expense of advanced styles and designs, but it doesn't have to be, there are a multitude of ways of upholding a fancy design while also optimizing it for the best possible results.
That’s why we aim to keep an already existing style while at the same time raising your visibility for search engines to new heights in search engines’ rankings.
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